Who We Are
We’re a team of builders.
We build things. Whether it’d be software, tech, businesses, teams, etc..
We look at things both as they are and what they can be.
Many years ago we saw how individuals were left to fend for themselves when making decisions to improve their quality of life. Both from a traditional medicine perspective, and when exploring the natural/alternative product and therapy route.
Research wasn’t there. A majority of healthcare professionals were either un-educated, or weren’t willing to admit there were better options than traditional pharmaceuticals. And government officials weren’t stepping in to help improve the situation for the everyday patient and consumer.
Yet, every year, more and more people were buying and using these types of products. New brands and categories were coming to market all the time.
It was chaotic, and in some cases dangerous. Especially for the patient and consumer.
We saw a need and opportunity to improve this space. We knew we could collect Real World Data that would:
Better educate and inform the individual.
Help speed up and advance research.
Improve the content publishers were using to inform people.
Help brands who focus on quality build a long lasting relationship with their customers.
We are now the go-to group for collecting and utilizing Real World Data from individuals over time.
Whether in a more formal research setting. Or, in a customized direct-to-consumer engagement strategy.
We are changing the way Real World Data is collected and used.